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July 2014

ONE Telekom Slovenia Group activities in July

ONE Telecom Slovenia Group was our most active client during July. The clients activities were mostly targeting arriving passengers. The client branded the wall on the baggage claim track where they were leaving their first impressions to clients. After that we placed a 3d object on the main hall and in the end they were receiving flyers on their way out by their promoters.
You will certainly not miss the new creative solutions of this client the next time you visit the airport "Alexander the Great" Skopje. The selected positions are considered the busiest on our airport, since they are positions through which you will have to pass regardless of whether you are traveling or welcoming. Advertisements placed in the main hall of our airport usually provide services to an audience of over 1,5 million people per year.

Clients portfolio

Have a look and see which are the brands that had taken the opportunity to strengthen their brand and promote services through their campaigns at the airport “Alexander the Great” Skopje.

Record Number of Passengers

The notion that this year will be a historic one for Skopje “Alexander the Great” Airport is becoming more and more evident after the airport served 116.352 in June, its best monthly result since the start of recording of detailed passenger statistics. The number of passengers in June this year is 21,8% higher than the 96.337 passengers recorded in June the previous year. In the first semester the airport has welcomed a total of 535.050 passengers through its doors which is also a record, and represents a growth of 20,3% compared to the 444.869 passengers which were recorded in the same period last year.
The passenger growth was spurred by the increased traffic on the airport and the opening of new lines to attractive destinations this spring. In June alone, Skopje airport recorded a total of 1230 operated flights, representing a growth of 16,7% in comparison to the same month last year, while in the first 6 months this year the number of operated flights grew by 12,2% compared to the same period the previous year.

Case Study

Unilever launched an interactive campaign that deployed state-of-the-art, color-recognition technology on digital 6-sheet screens to celebrate the launch of Dove’s Invisible Dry deodorant and the brand’s ‘100 colors’ campaign.
The digital 6-sheets detected the dominant color worn by the person standing in front of it and applied this to the creative. The campaign also deployed location-specific messaging encouraging consumers to visit the nearest Boots store to buy Dove’s Invisible Dry deodorant.