If you have problem reading this news letter please go to  Newsletter 2014
       

September 2014

Crowded Skies over Macedonia

Skopje “Alexander the Great” Airport recorded another strong month in August as its passenger numbers continued to grow by double digits. Macedonia’s largest airport welcomed 143.424 passengers, representing an increase of 25.4% compared to the same month last year. It marks the airport’s seventh consecutive month of passenger growth. Skopje is now on course to handle over one million passengers this year and break its all-time record set in 2000. So far in 2014, the airport has welcomed 810.701 travelers, up 20.9% on the previous year. Meanwhile, the country’s second international airport, Ohrid, welcomed 15.729 passengers this August. Overall, Ohrid Airport, which has no scheduled year-round flights, welcomed 51.422 travelers during the first eight months of the year.
According to Eurocontrol, Macedonia has also recorded a significant increase in the number of commercial aircraft entering its airspace this year, recording the largest growth in Europe, ahead of Bulgaria and Turkey. During the first eight months this year, a total of 99.231 aircraft passed through Macedonia’s airspace, an increase of 30.4% compared to the same period last year. Of those, 90.158 were flying over Macedonia and 9.073 were departing or arriving either at Skopje or Ohrid airports. The growth comes as a result of increased traffic at Macedonia’s international airports as well as the recent reopening of Kosovo’s airspace for commercial air traffic after fifteen years.

New campaigns

Our airport had a busy month again, when it comes to the marketing aspect. We have had several activities and started new campaigns. The latest brands which appeared for the first time with campaigns on Skopje Airport were Austrian Airlines and BFC (Business Friendly Certificate). Austrian Airlines positioned itself on some very attractive positions and branded the airport main entrance doors. BFC (Business Friendly Certificate) positioned their brand in the arriving area . Here are some photos from these campaigns

Did you know?

Did you know that 73% of the travelers read the advertising messages while traveling through airports?
Did you know that 80% of the airport travelers are influenced by airport ads?
Did you know that flyers spend on average 93 minutes in the terminal each journey?
Did you know that airport campaigns achieve 18% higher responses than roadside advertising?
Did you know that digital campaigns achieve 21% higher reach and are more trusted than any other media?

Clients

Have a look on which Macedonian brands have taken the opportunity to creatively target potential consumers at the airport “Alexander The Great” – Skopje. We encourage you to follow the same steps and use your creativity to take the advantage which airport advertisement gives to brands.